1(a)
Elaborate on the different aspects to be considered while selecting intermediarise.
5 M
1(b)
Discuss the hardware and software requirements necessary to enable employee access to Internet and hosting e-commerce services.
5 M
1(c)
Distinguish between e-business and e-commerce.
5 M
1(d)
What are the different mechanism for online auctions?
5 M
2(a)
List and briefly explain the different business models identified by Trimmers.
10 M
2(b)
Identify the different elements of an organization macro-environment that impact its e-business and marketing strategy.
10 M
3(a)
Samsung recently released their new mobile "Galaxy Grand" with Android version 4.1. Discuss how the Internet had an impact on the buying process of a new purchaser.
10 M
3(b)
Megamart.com wishes to formulate their strategy for e-business. Identify the key strategic decisions faced by the management team developing the e-business strategy.
10 M
4(a)
Discuss 'SOSTAC', the generic framework for e-marketing planning.
10 M
4(b)
Describe techniques for retaining new customers and cross and up selling using new media.
10 M
5(a)
List the different type of portals with their characteristics. Give examples of each type of portal.
10 M
5(b)
What technologies should we deploy for SCM and how should they be prioritized?
10 M
6(a)
Analyze the procurement process for an organization with which you are familiar. Explain the changes and possible problems involved with introduced e-procurement.
10 M
6(b)
Discuss different technologies associated with mobile commerce.
10 M
7(a)
SWOT analysis
10 M
7(b)
Benefits of relationship marketing
10 M
(Any Two)
7(c)
E-Business models.
10 M
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