1(a)
Outline three resons why a business may wish to adopt e-commerce
5 M
1(b)
Describe the two main functions of an internet service provider (ISP).
5 M
1(c)
Explain three different revenue models for Yahoo.
5 M
1(d)
Give three benefits of e-CRM.
5 M
2(a)
Summerize the difference between adoption of internet access of consumers and businesses and give reasons for these differences.
10 M
2(b)
Explain the concepts of disintermediation and reintermediation with reference to particular industry; what are the implication for a company oprating in this industry.
10 M
3(a)
E-business involves re-evaluating value chain activities. What types of changes can be introduced to the value chain through e-business?
10 M
3(b)
For a manufacturer or retailerof your choice, analyse the balance between partnering with portals and providing equivalent services from your web site.
10 M
4(a)
List the different business models identified by Timmers (1999).
10 M
4(b)
Explain the term 'electronic data interchange'. Is it still relevant to companies?
10 M
5(a)
Describe the different elements of an e-procurement system.
10 M
5(b)
Summerize the macro-environment variables a company needs to monitor.
10 M
6(a)
You are developing a testing plan for an e-commerce site. Outline five key aspects of the site you would test.
10 M
6(b)
Explain the relationship between, Analysis, Design and Implementation for an e-commerce site.
10 M
7(i)
Viral Marketing
5 M
7(ii)
Virtual organization
5 M
7(iii)
Change Management
5 M
7(iv)
M-Commerce
5 M
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