MU Information Technology (Semester 8)
Mobile and Ecommerce
December 2014
Total marks: --
Total time: --
INSTRUCTIONS
(1) Assume appropriate data and state your reasons
(2) Marks are given to the right of every question
(3) Draw neat diagrams wherever necessary


1(a) Outline three resons why a business may wish to adopt e-commerce
5 M
1(b) Describe the two main functions of an internet service provider (ISP).
5 M
1(c) Explain three different revenue models for Yahoo.
5 M
1(d) Give three benefits of e-CRM.
5 M

2(a) Summerize the difference between adoption of internet access of consumers and businesses and give reasons for these differences.
10 M
2(b) Explain the concepts of disintermediation and reintermediation with reference to particular industry; what are the implication for a company oprating in this industry.
10 M

3(a) E-business involves re-evaluating value chain activities. What types of changes can be introduced to the value chain through e-business?
10 M
3(b) For a manufacturer or retailerof your choice, analyse the balance between partnering with portals and providing equivalent services from your web site.
10 M

4(a) List the different business models identified by Timmers (1999).
10 M
4(b) Explain the term 'electronic data interchange'. Is it still relevant to companies?
10 M

5(a) Describe the different elements of an e-procurement system.
10 M
5(b) Summerize the macro-environment variables a company needs to monitor.
10 M

6(a) You are developing a testing plan for an e-commerce site. Outline five key aspects of the site you would test.
10 M
6(b) Explain the relationship between, Analysis, Design and Implementation for an e-commerce site.
10 M

7(i) Viral Marketing
5 M
7(ii) Virtual organization
5 M
7(iii) Change Management
5 M
7(iv) M-Commerce
5 M



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