STUPIDSID
1(a)
Describe three different revenue models for a portal such as Yahoo!.
5 M
1(b)
What is the difference between the internet and the World Wide Web?
5 M
1(c)
Explain the concepts of value Stream. State the factors contributing to customer value (brand preception).
5 M
1(d)
What is the difference between personlization and mass customization.
5 M
2(a)
What are the different mechanism for online auctions?
10 M
2(b)
Describe some alternative revenue models for a website from a magazine publisher.
10 M
3(a)
Select an intermediary site and assess how well it makes use of the range of business models and revenue models available to it through the internet.
10 M
3(b)
Summerize the macro-environment variables a company needs to monitor.
10 M
4(a)
Explain the term 'electronic data interchange'. Is it still relevant to companies?
10 M
4(b)
Select a retailer or manufacturer of your choice and describe what the main elements of its situation analysis should comprise.
10 M
5(a)
Explain the concept of Porter's value Chain? Analyse the traditional and the revised value chain models with the necessary diagrams.
10 M
5(b)
Explain the benefits of e-CRM in detail.
10 M
6(a)
Using industry example, summerize three benefits of using e-commerce to streamline the supply chain.
10 M
6(b)
Current adoption levels of e-procurement are low. Identify the main reasons for this.
10 M
7(a)
Outline the stages involved in developing a strategic e-marketing plan.
10 M
7(b)
You are Project Manager of an e-procurement implementation. How would you maximize acceptance of the new system among staff?
10 M
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