STUPIDSID
Explain the following (in brief):
1 (a)
Summarize three reasons why a company may wish to introduce e-commerce.
5 M
1 (b)
Describe the three main alternative locations for trading within the electronic marketplace.
5 M
1 (c)
How should the e-commerce manager monitor and respond to technological innovation?
5 M
1 (d)
What are the goals of acquisition and retention in an online context.
5 M
2 (a)
Explain the different layers of governance of the internet.
10 M
2 (b)
Discuss different mechanisms for online auctions.
10 M
3 (a)
Explain the purpose of environmental scanning.
10 M
3 (b)
Outline the stages involved in developing a strategic e-marketing plan.
10 M
4 (a)
What is the difference between a push orientation to the value chain and pull orientation?
10 M
4 (b)
Explain the elements of generic strategy process model.
10 M
5 (a)
Name four approaches a company can take to increase retention of technical staff.
10 M
5 (b)
Give three different transaction types that an industry marketplace could offer to facilitate trade between buyers and suppliers.
10 M
6 (a)
List and explain the main benefits of e-procurement.
10 M
6 (b)
How can an e-commerce site be used to achieve extension in CRM.
10 M
7 (a)
Explain the relationship between Analysis, Design and Implementation for an e-commerce site.
10 M
7 (b)
Outline four different method for building website traffic.
10 M
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