GTU Computer Engineering (Semester 5)
Management 2
December 2014
Total marks: --
Total time: --
INSTRUCTIONS
(1) Assume appropriate data and state your reasons
(2) Marks are given to the right of every question
(3) Draw neat diagrams wherever necessary


1 (a) Explain in detail 4P's of marketing mix.
7 M
1 (b) Describe a procedure suitable for employment in a large scale manufacturing industry.
7 M

2 (a) Explain functions and objectives of human resource management.
7 M
2 (b) Explain the factors which affect the manpower planning.
7 M
2 (c) Explain as to how selection, training and placement of skilled workers should be done in a new manufacturing concern of large size.
7 M

3 (a) Describe the role of financial management in a business.
7 M
3 (b) What is working capital? Explain in detail.
7 M
3 (c) Explain different methods of raising finance.
7 M
3 (d) What is financial analysis? How it is done?
7 M

4 (a) What is 'Ratio Analysis' and how it is useful in judging the financial performance of an industry?
7 M
4 (b) Distinguish fully between the product and the process layout of a shop.
7 M
4 (c) Discuss segmentation and explain consumer base of segmentation .
7 M
4 (d) What are the possible advantages of a scientific layout?
7 M

5 (a) Define segmentation and explain consumer base of segmentation .
7 M
5 (b) Draw break even analysis diagram and explain all variables of diagram with assumptions.
7 M
5 (c) What is strategy? Explain elements of strategic management.
7 M
5 (d) What is MBO? Explain process of MBO.
7 M



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