GTU Computer Engineering (Semester 5)
Management 2
June 2014
Total marks: --
Total time: --
INSTRUCTIONS
(1) Assume appropriate data and state your reasons
(2) Marks are given to the right of every question
(3) Draw neat diagrams wherever necessary


1 (a) Define market research. State its objectives.
7 M
1 (b) Explain the 4 'Ps' of marketing mix.
7 M

2 (a) Define demand forecasting and discuss the objectives of forecasting.
7 M
2 (b) Elaborate the role of finance in business.
7 M
2 (c) Narrate the chief functions of a financial manager.
7 M

3 (a) 'Selection of plant location is important for the success of business' - Discuss the statement critically.
7 M
3 (b) Discuss the objectives of a good plant layout.
7 M
3 (c) Draw the Break Even Analysis diagram and explain it with help of an example.
7 M
3 (d) State the different functions of a production management department.
7 M

4 (a) Explain the process of human resource planning.
7 M
4 (b) What is recruitment? Describe different sources of recruitment.
7 M
4 (c) Discuss various steps involved in the selection process. State the advantages of interviews.
7 M
4 (d) Describe the managerial functions of human resource department.
7 M

5 (a) What is strategic management? Elaborate the significance of strategy in an organization.
7 M
5 (b) Describe the benefits and limitations of Management by Objectives.
7 M
5 (c) With the following data, calculate the target sales for Rs. 10,000 profit. Fixed overheads - Rs. 50,000, selling price/unit - Rs. 200 and variable overheads ? Rs. 140.
7 M
5 (d) Discuss different marketing concepts.
7 M



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