1 (a)
Define market research. State its objectives.
7 M
1 (b)
Explain the 4 'Ps' of marketing mix.
7 M
2 (a)
Define demand forecasting and discuss the objectives of forecasting.
7 M
2 (b)
Elaborate the role of finance in business.
7 M
2 (c)
Narrate the chief functions of a financial manager.
7 M
3 (a)
'Selection of plant location is important for the success of business' - Discuss the statement critically.
7 M
3 (b)
Discuss the objectives of a good plant layout.
7 M
3 (c)
Draw the Break Even Analysis diagram and explain it with help of an example.
7 M
3 (d)
State the different functions of a production management department.
7 M
4 (a)
Explain the process of human resource planning.
7 M
4 (b)
What is recruitment? Describe different sources of recruitment.
7 M
4 (c)
Discuss various steps involved in the selection process. State the advantages of interviews.
7 M
4 (d)
Describe the managerial functions of human resource department.
7 M
5 (a)
What is strategic management? Elaborate the significance of strategy in an organization.
7 M
5 (b)
Describe the benefits and limitations of Management by Objectives.
7 M
5 (c)
With the following data, calculate the target sales for Rs. 10,000 profit. Fixed
overheads - Rs. 50,000, selling price/unit - Rs. 200 and variable overheads ? Rs. 140.
7 M
5 (d)
Discuss different marketing concepts.
7 M
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