GTU Information Technology (Semester 5)
E-Commerce & E-Business
December 2014
Total marks: --
Total time: --
INSTRUCTIONS
(1) Assume appropriate data and state your reasons
(2) Marks are given to the right of every question
(3) Draw neat diagrams wherever necessary


1 (a) Explain e-Business Application Architecture.
7 M
1 (b) Explain Contracting and Contract Enforcement in E-commerce over the web.
7 M

2 (a) Explain revenue strategy issues in brief.
7 M
2 (b) Discuss taxation problem faced by governments due to E-Commerce.
7 M
2 (c) Discuss Ethical issues of sell side e-commerce.
7 M

3 (a) Explain E-business model based on the relationship of transaction parties.
7 M
3 (b) Explain Organization Trends which drives e-business.
7 M
3 (c) Explain E-business model based on the relationship of transaction types.
7 M
3 (d) Explain e-service Trends which drives e-business.
7 M

4 (a) Explain e-market maker Business Models in brief.
7 M
4 (b) Describe what integration requirements of the next generation CRM infrastructure are.
7 M
4 (c) Explain the Click-and-Brick Pattern.
7 M
4 (d) How to build a CRM infrastructure?
7 M

5 (a) Explain Web Marketing.
7 M
5 (b) Define Payment cards, Electronics cash, Electronics wallets, stored value cards.
7 M
5 (c) Explain online auctions in detail.
7 M
5 (d) Explain advance and basic functions of e-commerce software.
7 M



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