GTU E-Commerce & E-Business - June 2015 Exam Question Paper

GTU Information Technology (Semester 5)
E-Commerce & E-Business
June 2015

Total marks: --
Total time: --

INSTRUCTIONS
(1) Assume appropriate data and state your reasons
(2) Marks are given to the right of every question
(3) Draw neat diagrams wherever necessary

1 (a) Explain various category of E-commerce.

7 M

1 (b) What do you mean by E-commerce? what are the advantages and disadvantages E-commerce & E-business ?

7 M

2 (a) What is CRM? Explain three phases of CRM

7 M

2 (b) Write short note on following:
(1) Segmentation using customer behaviour.
(2) Five stage model of customer.

7 M

2 (c) Explain 4 step of flexible e-business design.

7 M

3 (a) What is SWOT analysis Explain with example.

7 M

3 (b) Write a short note on SCM.

7 M

3 (c) Explain about customer centric business.

7 M

3 (d) Explain Discuss the legal environment of electronic commerce.

7 M

4 (a) Explain 10 Golden Rules of E-Business.

7 M

4 (b) What is ERP? Explain it also states its benefit.

7 M

4 (c) Define web marketing strategy Explain each type.

7 M

4 (d) Write short note on following
(1) E -channel pattern (2) E-portal pattern.

7 M

5 (a) Explain revenue models for web portals and virtual communities.

7 M

5 (b) Write short note on following
(1) Payment cards
(2) Electronic wallets.

7 M

5 (c) Identify different roles for auction. Also explain different types of auctions.

7 M

5 (d) Write short note on Electronic Data Interchange.

7 M

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