GTU Computer Engineering (Semester 3)
Engineering Economics & Management
May 2015
Total marks: --
Total time: --
INSTRUCTIONS
(1) Assume appropriate data and state your reasons
(2) Marks are given to the right of every question
(3) Draw neat diagrams wherever necessary


1 (a) What is utility? Explain cardinal & ordinal Approaches.
7 M
1 (b) Explain any two methods of measurement of elasticity.
7 M

Answer any one question from Q2 (b) & Q2 (c)
2 (a) Explain the factors of production in brief.
7 M
2 (b) What are the assumption & limitations of break-even analysis?
7 M
Answer any two question from Q3 (a), (b) & Q3 (c), (d)
2 (c) What is monopoly? Differentiate between perfect competition & monopolistic competition.
7 M

3 (a) Explain causes of poverty in brief.
7 M
3 (b) Explain the levels of management.
7 M
3 (c) Explain the function of organization.
7 M
Answer any two question from Q4 (a), (b) & Q4 (c), (b)
3 (d) Explain the quality of a successful leader.
7 M

4 (a) Explain 4P's of marketing.
7 M
4 (b) Explain any two methods of forecasting.
7 M
4 (c) Explain characteristics & function of money.
7 M
Answer any two question from Q5(a), (b) & Q5 (c), (d)
4 (d) Explain the types of Banks in brief.
7 M

5 (a) Explain any three Marketing concepts.
7 M
5 (b) Explain goals of finance management.
7 M
5 (c) Explain the objective of production management.
7 M
5 (d) Explain the factors affecting the plant layout.
7 M



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