GTU Computer Engineering (Semester 3)
Engineering Economics & Management
December 2014
Total marks: --
Total time: --
INSTRUCTIONS
(1) Assume appropriate data and state your reasons
(2) Marks are given to the right of every question
(3) Draw neat diagrams wherever necessary


1 (a) Define microeconomics and macroeconomics. Differentiate between microeconomics and macroeconomics.
7 M
1 (b) Explain the elasticity of demand's determinants.
7 M

2 (a) Explain the types of cost briefly.
7 M
Answer any one question from Q2 (b) & Q2 (c)
2 (b) What are the assumption and limitations of break-even analysis?
7 M
2 (c) What is monopoly? Differentiate between perfect competition and monopolistic competition
7 M

Answer any two question from Q3 (a), (b) & Q3 (c), (d)
3 (a) Explain the general responsibilities of a CEO.
7 M
3 (b) Differentiate between management and administration.
7 M
3 (c) Explain the important principles of organization.
7 M
3 (d) Explain the factor affecting centralization.
7 M

Answer any two question from Q4 (a), (b) & Q4 (c), (b)
4 (a) Explain 4P's of marketing.
7 M
4 (b) Explain any two methods of forecasting.
7 M
4 (c) Explain characteristics and function of money.
7 M
4 (d) Explain the central banking principles.
7 M

Answer any two question from Q5(a), (b) & Q5 (c), (d)
5 (a) What is financial management? Explain the scope of financial management.
7 M
5 (b) Explain the importance of corporate social responsibilities.
7 M
5 (c) Explain the objective of production management.
7 M
5 (d) Explain the factors affecting the plant layout.
7 M



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