RGPV Mechanical Engineering (Semester 5)
Entrepreneurship and Management Concepts
December 2015
Total marks: --
Total time: --
INSTRUCTIONS
(1) Assume appropriate data and state your reasons
(2) Marks are given to the right of every question
(3) Draw neat diagrams wherever necessary


1(a) Define 'customer delight'. State factors affecting it.
2 M
1(b) Compare functional and cross functional systems.
2 M
1(c) Explain law of requisite variety with examples.
3 M
Solve any one question from Q.1(d) & Q.1(e)
1(d) Compare feedback (pull) and feed forward (push) controls related to a system.
7 M
1(e) Discuss IPO model and compare it with Steven Alter's nine element work model.
7 M

2(a) Define uncertainly and adaptability. State the importance of management.
2 M
2(b) Explain the concept span and line control.
2 M
2(c) Discuss line, staff and matrix organization.
3 M
Solve any one question from Q.2(d) & Q.2(e)
2(d) What is BCG Matrix? Explain the concept and applicability.
7 M
2(e) State the methods of stress management. Explain Maslow's need hierarchy theory.
7 M

3(a) Define the terms; marketing, selling, consumer, and advertising.
2 M
3(b) What do you understand by business ownership? State its types.
2 M
3(c) Discuss the important advertising methods with suitable examples.
3 M
Solve any one question from Q.3(d) & Q.3(e)
3(d) Explain the role of 4 P's (product, price, placement and promotions) on social marketing.
7 M
3(e) Discuss the Break-even point (BEP) and Financial Ratio Analysis.
7 M

4(a) Define the term TQM. How it affects the overall cost of the product?
2 M
4(b) Discuss factors affecting productivity with suitable examples.
2 M
4(c) Define the terms:
Cost of quality, time study, method study.
3 M
Solve any one question from Q.4(d) & Q.4(e)
4(d) Define Plant Layout, State and compare its types.
7 M
4(e) What do you mean by Lean Manufacturing? Discuss in details from concept to applications.
7 M

5(a) Compare Entrepreneur with Manager. State qualities of entrepreneur.
2 M
5(b) State about entrepreneur traits and behavior.
2 M
5(c) What do you mean by opportunity analysis?
3 M
Solve any one question from Q.5(d) & Q.5(e)
5(d) Discuss about Entrepreneur Development Program (EDP).
7 M
5(e) Discuss Theories of Entrepreneurship in detail.
7 M



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